Introduction
Pet grooming
services offer a range of grooming services like brushing, bathing and nail
clipping for dogs, cats and other pets. Grooming is important for not only
appearance but also health of pets since it improves skin breathing and
moistures their fur coat. It can also prevent skin infections, especially in
vulnerable areas like ears, mouth and eyes, besides allowing for early
detection of pet ailments.
Competition Landscape
The pet
grooming services market is a highly fragmented market as a result of
various independent pet groomers, mobile groomers and pet grooming start-ups
mushrooming across the globe. Low establishment costs and high profit margins
has largely driven this market fragmentation trend.
Furthermore, several
players from affiliated industries are also entering the market in view of its
rapidly growing size. AirPets Relocation Services, Aussie Pet Mobile, The Pooch
Mobile and Global Pet Relocation are examples of companies from the pet
transportation market that have diversified into the pet grooming market.
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Apart from spas,
salons and other types of pet grooming outlets, several prominent hotels have
also been setting up pet grooming service outlets for the convenience of
customers.
Some key players in
the pet grooming services market include Pet Palace, Muddy Paws, PetSmart,
PetBacker, Hollywood Grooming, Petsfolio, Aussie Pet Mobile, AirPets Relocation
Services, Global Pet Relocation and The Pooch Mobile.
New trends in the
market have included stencilled designing, quirky haircuts, fur highlights,
dreadlocks, etc., which has led to several pet grooming services offering
unique services depending on their personnel expertise. These trends have also
led to an expansion of the professional employee base in the market.
Several prominent
players have also been moving towards standardisation of services offered with
to view to enhance the grooming experience and ensure safety of pets. For
example, PetSmart incorporated master groomers, veterinarians and industry
experts in their outlets as part of standardisation protocols adopted in 2019.
In terms of
advertising, most players in the pet grooming services market have preferred to
advertise through veterinary clinics and pet speciality stores. However, they
are also increasing their online presence in recent years as more pet owners
have started to search for grooming services through online search engines.
At the same time,
pet owners who prefer their pets to be groomed at home have also been
increasingly using the online medium, including smart phone applications that
assign pet groomers. Some such apps include Kennel Link, ProPet, Groomit and
PetLinx.
Drivers of the Pet Grooming Services Market
The increasing trend
of pet ownership and the willingness of pet owners, especially those in the
high-income group, to spend more on the appearance of their pets has been the
primary driver of the pet grooming services market. Growing awareness about the
health benefits of pet grooming are also driving the market.
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Impact of Covid-19
The Covid-19
pandemic may slow down pet adoption rates in the immediate future as a result
of pets sometimes being viewed as carriers of pathogens. Reduction in
disposable incomes as a result of the economic crisis being caused by the
pandemic may also negatively impact the market as pet owners may be tempted to
scale down their spending on pet care.
Region-Wise Analysis
The North American
regional segment has been dominating the pet grooming services market due to
high pet ownership numbers, especially dogs, in North American households and
the general high standards of living in the region. It is followed by the
European regional segment.
The East Asian and
South Asian regional segments have seen the fastest growth in the recent past,
mainly led by rising pet ownership and disposable incomes in developing
countries like India, China and the Southeast Asian nations. However, the
market in these regions may be most affected by the Covid-19 crisis.
Latin America,
Oceania and Middle East and Africa are the other notable regional segments.
Segmentation
·
By
Services
·
Bathing
& Brushing
·
Nail
Trimming
·
Others
By Application
·
Household
·
Commercial
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