Market Outlook
Health is a rising concern among consumer, before
consumption of food and beverage product. However, the changing lifestyle, busy
and hectic work life has led to an increase in unhealthy and uneven dietary
habits among consumers. This has led to an increase in health-related issues like
obesity, IBD, etc.
Due to uneven and unhealthy eating habits, the consumers are
unable to fulfill their daily dietary requirements and hence seek the help of
dietary supplements in order to fulfill the nutritional requirements as well as
have some additional health benefits.
The researches have proved the interaction of certain
nutrients and cells in the body can promote health and avoid certain diseases.
The increasing awareness about the importance enteric microbiota and it’s their
beneficial functions is driving the consumers towards prebiotics and
probiotics.
Prebiotics are like the food of gut microflora which helps
the functioning and growth of the microbes and thus enabling them to provide
host with better health. Prebiotics
fibers consist of various soluble or fermentable fibers, namely
fructooligosaccharides (FOS), inulin, galactooligosaccharides (GOS), Xylo-
oligosaccharides, mannan- oligosaccharides (MOS), etc.
Prebiotic fiber are incorporated in various food and
beverage products and can be consumed by humans in the daily diet. The rising
demand and use of probiotics in food and beverages is expected to fuel the
prebiotic fiber market.
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Growing Demand for Prebiotic fiber due to Multiple Application
in Food and Beverage Industries
The rising awareness and increasing demand for dietary
supplements which provide various health benefits have boosted the demand for
ingredients like prebiotic fiber. The rising tendency about having a healthy diet
as well as an increase in the number of health-conscious people, leading to an
increased demand for health supplements is one of the drivers of the prebiotic
fiber market.
The rising demand for products incorporated with natural as
well as health-boosting food additives is one the major driver of Prebiotic
fiber market. Prebiotic fiber is incorporated into various functional food and
beverage products. Prebiotic fiber provides various health benefits in humans
like improving conditions like constipation, abdominal pains, bloating along
balancing and nourishing the gut microflora.
Gut Microflora converts various prebiotic fibers into SCFAs
which nourishes the cells in the colon and also provide many health benefits.
FOS, one of widely used prebiotic fiber, is often used as a natural sweetener
and are used in various bakery and dairy products as taste enhancer due to its
low calorie and high solubility property.
FOS is preferred taste-enhancer used in various baby food
formulations, in order to support the growth of lactic acid bacteria. Inulins
is a group of prebiotic fiber that are used as a natural and potential fat
replacer in food and beverage products.
MOS is a potential prebiotic fiber and is known to inhibit
the binding of the pathogen in the intestinal area acting as a blocking agent
and its used in poultry feed as an alternative to artificial antibiotics.
GOS and XOS are emerging prebiotic fiber and are popular for
its bifidogenic effect. Increasing obesity, consuming junk and processed food
and increased disposable income are thus, considered to be major drivers for
prebiotic fiber market.
The high production cost is one factor that is affecting the
prebiotic fiber market in a negative way. However, with the increasing number
of application, rising awareness about benefits of consumption of prebiotic
fiber, as well as increasing spending capacity on healthcare products, the
global prebiotic fiber market is expected to grow positively in terms of value
and volume over the forecast period.
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Global Prebiotic fiber: Market Segmentation
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Global Prebiotic Fiber Market Key Players
The global prebiotic fiber market is competitive and growing
rapidly. Some of the key players in prebiotic fiber markets are Yakult
Pharmaceuticals, BENEO, Cargill, DuPont, Nexira, Ingredion, Friesland Campina,
Fonterra, Prenexus Health, Jennewein Biotechnologie GmbH, Royal Cosun. More
companies are taking interest in prebiotic fiber market as the market is
expected to show potential growth.
Opportunities for Market Players
Prebiotic fiber Market is robustly increasing due to a wide
range of applications. The prebiotic fiber are known to enhance the health of
pets and used as pet food additives. The growing pet industry has created new
opportunities for use of prebiotic fiber in pet food.
The companies are launching products, consisting of a
combination of probiotics and prebiotics, increasing popularity of such
products, creates positive opportunities prebiotic fiber market. With increased
research & development and a large number of applications, the prebiotic
fiber market is expected to increase rapidly.
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Global Prebiotic fiber Market: Regional Outlook
Europe is currently leading in prebiotic fiber market with
the presence of key market players in the prebiotic fiber space. Europe is
supposed to continue to dominate the prebiotic fiber market over the forecast
period with the launches of innovative and new prebiotic fiber products in the
market.
Asia-Pacific region is expected to be the key player in the
gut health products market over the forecast period owing to rising awareness
and health concern among the consumers about the benefits prebiotic. North America
being a mature market in health products and thus is expected to grow at a
steady pace in prebiotic fiber market.
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